Your numbers
Live
Choose what to work out
My budget
My sales goal
Ad budget
$
$100
$300
$500
$1,000
Sales you want
The calculator finds the budget for them.
Average order value
$
Your ad numbers (examples, replace with yours)
CPM, cost per 1,000 impressions
$
Example value. Use your own from Ads Manager.
Click-through rate
%
Example value. Link clicks ÷ impressions.
Website conversion rate
%
Example value. Sales ÷ visitors.
Profit margin before ads
%
What you keep from a sale before ad costs.
Calculate
Reset
Profit after ad spend
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Budget needed
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Impressions
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Link clicks
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Cost per click
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Sales
—
Revenue
—
ROAS
—
Cost per sale (CPA)
—
Profit after ad spend
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Break-even ROAS at your margin
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Verdict
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Free calculator by
PriceTag Math
· formula, examples and sources on the full page