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Guides for online sellers

Plain-English guides to Etsy fees, pricing, margins and ad maths. Every guide links to a free calculator so you can run your own numbers.

Etsy Fees Explained (2026): Every Fee, With Real ExamplesEvery Etsy seller fee for 2026 in plain English: listing, transaction, processing and Offsite Ads, plus a worked example showing what you actually keep.How to Price Your Etsy Products So Fees Don't Eat Your ProfitA step-by-step Etsy pricing method that works backwards from the profit you want, accounts for every fee, and shows the exact formula with a worked example.Etsy Offsite Ads: How the Fee Works and When to Opt OutEtsy Offsite Ads charge 12% or 15% of an order, capped at $100. Here is exactly how the fee is calculated, who can opt out, and a simple test to decide.Free Shipping on Etsy: How to Build Postage Into Your PriceHow to offer free shipping on Etsy without losing money: find your average postage, build it into the price, handle the $35 guarantee and dodge two traps.Profit Margin vs Markup: The Difference Every Seller Should KnowMargin and markup use the same two numbers but divide by different ones. Learn the difference, the conversion formulas, and the pricing mistake it causes.Break-Even ROAS: How to Tell if Your Ads Actually Make MoneyBreak-even ROAS tells you the return your ads must hit before you earn a cent. Here is the formula, a full Etsy example, and how to read ad-platform numbers.PayPal vs Stripe Fees (2026): Which One Costs Sellers Less?PayPal and Stripe fees for US sellers side by side: card, checkout and goods-and-services rates, worked examples at $20, $100 and $500, and when each is cheaper.Fiverr Fees Explained (2026): What Sellers Really KeepFiverr keeps 20% of every order and buyers pay a 5.5% service fee plus $3.50 under $200. See what you really earn and how to price gigs for a target income.Upwork Fees in 2026: How the Variable 0–15% Freelancer Fee WorksUpwork's freelancer service fee now varies from 0% to 15% per contract. How it works, what you take home at each rate, and how to set a rate that pays what you need.TikTok Shop vs Etsy Fees (2026): Which Leaves You More Profit?TikTok Shop's 6% referral fee against Etsy's listing, transaction and processing fees, worked on the same $25 item, plus creator commissions and Offsite Ads.How to Price Handmade Items: The Formula Makers Use (and When to Change It)Price handmade items with materials + labour + overhead, then wholesale and retail multipliers. A worked earrings example, Etsy fees on the result, and when to change the formula.